1. MODULE OVERVIEW

Understanding the constantly-evolving nature of the world economy is crucial for senior business executives to make good decisions for their firms. For this reason, the objective of the 2nd module, “The Global Context of Business” is to provide you with the necessary knowledge about the larger trends which will affect your firm as you compete in the global marketplace. These topics include globalization, international trade theories, the dynamics of regional economic development and the growing role of inter-governmental organizations and the rise of supranational institution-building.

2. FACULTY BIOGRAPHY

Professor Jacques Gravereau is Director of the HEC Eurasia Institute,  a think tank which he founded in 1989 on the campus of the HEC Paris, together with prominent corporations both from Europe and Pacific Asia. In Europe, he is one of the leading experts on Asia and on Europe-Asia relations. He is Professor at the HEC School of Management, and a visiting professor at Universities in the US and Asia. A regular speaker at major conferences worldwide, he regularly lectures for academic and executive training audiences in Europe and Pacific Asia.

Professor Gravereau had a previous business career within multinationals, including operational management of industrial and services companies and board positions. Together with his current assignments, he is a regular consultant to major companies, the European Union and government, notably the French government.

He has published many articles, surveys and several reference books, of which :
• Hong Kong, Analysis of a Boom (1974)
• China after Utopia (1983) (Academy of Sciences Prize)
• Japan, in the 20th Century (1991) (Shibusawa-Claudel prize).
• Japan-Europe : overcoming the imbalances (1992)
• Asia Major : the silent revolution of Pacific Asia (2001)
• Financial crises (Neumann Prize 2002)

Professor Gravereau is National Advisor for French Foreign Trade and Chairman of the Committee for North Asia. Also Chairman of France National Committee of the Pacific Economic Cooperation Council. Head of the French delegation at the Asia Europe Business Forum and member of the Core Group of AEBF. He is board member of several Companies and of European or Asian Institutions of which (in Asia) : Foundation for advanced Economy, Institute of Global Financial Studies, Center for Strategic and International Studies.

Professor Gravereau holds a Ph.D. in Economics (Sorbonne University), an MBA (HEC) and is a former fellow of the Institute of Defense and Strategic Studies as well as Knight of the Légion d'honneur.