Jouy-en-Josas, 26 March 2009

HEC Paris responding to global business needs:Navigating Sino-EU Opportunities

HEC Paris and the School of Economics and Management of Tsinghua University have created an exciting opportunity for Chinese and European executives to gain insight, skills, experience and contacts to define strategies for seizing opportunities between China and Europe: the Navigating Sino-EU opportunities program.

The opening of the Chinese economy and China’s rapid development has profoundly affected the global business world and the way we do business. Not only has a huge market become available, but it also allowed multinational corporations to reallocate strategic resources worldwide and reshape their competitive framework.

China is moving up the value chain, investing in R&D, creating a service industry and promoting sustainable development. With this increased sophistication, and with the government’s support, China has engaged in the internationalization of its companies, both private and state-held, with the view to challenging established market leaders both within and outside of China. At the same time, Western businesses must be prepared for China’s internationalization and entry on the world scene, with the view to identifying the new business opportunities this presents, as new markets, suppliers, partners and investors become available.

Navigating Opportunities goes beyond the traditional cross-cultural approach to Sino-EU relations, teaching participants to recognize new business opportunities and avenues of growth, to define international growth strategies for their organizations and to better understand the geopolitical and macro economic foundations that affect business between Europe and China. Identifying opportunities, defining strategy and understanding the world in movement, from an economic, business, political and cultural perspective, have never been more essential in order to create ever increasing value to clients and to stakeholders.

The program is designed for mid to senior-level executives coming from China and from Europe with 10 or more years of experience. Each group pursues two 5-day modules; one in Paris and one in Beijing. During each of these modules, participants address specific themes of relevance, while also addressing topics of mutual interest and engaging in meaningful reflection, face-to-face discussion, and inspiring exchange. Joint social and cultural events further facilitate the creation of a mutual understanding and personal networks.

According to Bernard Ramanantsoa, Dean of HEC Paris, “This program is a strategic expansion of HEC’s international portfolio, and demonstrates HEC’s global reach. HEC Paris is investing in China and putting our expertise to the service of companies doing business in China and doing business with China.”

Navigating Sino-EU Opportunities is a welcome addition to HEC Paris’s Executive Education portfolio in China, which already includes the Advanced Management Program in Fashion & Luxury, offered in partnership with the French Fashion Institute and Tsinghua University. HEC Paris, via its partnership with two influential State Commissions, the SASAC and the NDRC, also offers its EMBA program in both Beijing and Shanghai.

For more information:
http://www.hec.edu/News/HEC-Paris-responding-to-global-business-needs-Navigating-Sino-EU-Opportunities